”ILLUSTRATIVE CITYSPACE INSTALLATIONS ”

The project took base in Danish help-organisations difficulties with communicating to the public. The topics dealt with by the organisations are in general deeply tragic , involves foreign politics and crisis, and is to a large extent not present in Danish citizens daily life. And so the challenge of engaging the society in their work is a difficult one.

Medias taken in use to communicate to a broad public, is also strongly connected to the commercial industry, and comes to short when dealing with enlightening complicated humanitarian issues.

The project suggests an alternative strategy of communication, incorporating ideas of both outdoor marketing and artists working with installations and social art, all with the intention to engage its viewers in topics to the largest extent possible.

The final result of my thesis was a 114 page book parted into four sections:

1. An analysis of today’s communication strategies of NGO’s.

2. Mapping of other possible strategies like outdoor marketing, installation art and socially interventionistic art, and different ways to combine these.

3. Interviews with different Danish artists working with topics boarderlining to the ones dealt with by NGO’s, on their intentions and possible interest in cooperating with the NGO’s.

4. A catalogue of ideas on how to take the thesis to practical use. The catalogue had different chapters for main topics dealt with by most organizations, to show different ways of engaging this kind of active viewer communication, depending of the character of the topic.

 

 

 

ORGANIZATIONS INVOLVED IN THE PROJECT: